The book Marketing Its Problems And Methods was written by author Carson Samuel Duncan Here you can read free online of Marketing Its Problems And Methods book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Marketing Its Problems And Methods a good or bad book?
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282 MARKETING purchases for example, of hosiery and other apparel. So that, in addition to the keen eye and sensitive fingertips of the expe- rienced buyer, we added the eternal verity of the test tube and the microscope. 2 A combined scientific and commercial analysis was made by the manufacturers of a widely-known cooking-fat com- pound. They had been for years in the business of making and selling a mechanically-mixed lard compound', made up of cottonseed oil and oleostearine. They knew, the...re- fore, the demand for such a commodity and the special qualities required. By means of experiments carried out through a period of four years, they succeeded in produc- ing the right kind of commodity. This task was accom- plished by examining all the cooking fats in existence and listing their weak points. Through a process of hydrogeni- zation, they were able to correct such faults as the tendency to become rancid, the large content of stearic acid, the low burning point. Here is an instance where a commodity was deliberately and carefully built up to satisfy an es- tablished and well-defined demand.
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