Marketing of Energy Conservation Services to Homeowners a Direct Response Appr
Marketing of Energy Conservation Services to Homeowners a Direct Response Appr
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In our eReader you can find the full English version of the book. Read Marketing of Energy Conservation Services to Homeowners a Direct Response Appr Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Marketing of Energy Conservation Services to Homeowners a Direct Response Appr
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Results of the Fall experiment are reported below, following the descrip- tion of the second experiment.
Defining a Core Selling Proposition The second controlled experiment was carried out in the Spring of 1979; its design is also shown in Table 2. The findings of the Fall study supported the initial target market definition--a vjealthier homeowner living in an older home— so the next step, development of a core selling proposition, was under- taken. In the Spring campaign, homeowners in two B...oston-area communities with characteristics of the target group (Arlington and Belmont) were chosen to receive alternative brochures.
The brochure that emphasized cost savings was similar to the brochure used in the Fall experiment. A second brochure was designed to present com- fort improvements as the core selling proposition. (Recall that the telephone survey of thirty Energy Bank's customers had revealed that the desire to Increase comfort was cited as the second most important reason for buying home energy audits.
What to read after Marketing of Energy Conservation Services to Homeowners a Direct Response Appr?
You can find similar books in the "Read Also" column, or choose other free books by Manohar U Kalwani to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Results of the Fall experiment are reported below, following the descrip- tion of the second experiment.
Defining a Core Selling Proposition The second controlled experiment was carried out in the Spring of 1979; its design is also shown in Table 2. The findings of the Fall study supported the initial target market definition--a vjealthier homeowner living in an older home— so the next step, development of a core selling proposition, was under- taken. In the Spring campaign, homeowners in two B...oston-area communities with characteristics of the target group (Arlington and Belmont) were chosen to receive alternative brochures.
The brochure that emphasized cost savings was similar to the brochure used in the Fall experiment. A second brochure was designed to present com- fort improvements as the core selling proposition. (Recall that the telephone survey of thirty Energy Bank's customers had revealed that the desire to Increase comfort was cited as the second most important reason for buying home energy audits.
What to read after Marketing of Energy Conservation Services to Homeowners a Direct Response Appr?
You can find similar books in the "Read Also" column, or choose other free books by Manohar U Kalwani to read onlineMoreLess
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