Marketing Perishable Farm Products

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About the only good it can ever accomplish is to limit some of the occasional unfair practices of private middlemen, and, as we hope to show, such unfairness could be eliminated by less expensive remedies.
B. Transferring the Goods to Consumers: Direct vs.
Middleman Methods In the exceptional cases where it is possible for farmers to find distant consumers who will buy their goods the ex- penses connected with completing the transactions are very heavy. It is necessary for them to grade and pac
...k the commodities in small individual packages; to address and deliver each package to the transporting agencies; to pay the enormously high rate for transportation — which, in many cases, equals the total cost of marketing through the middleman system ; ^ — to stand the heavy losses from deterioration while the goods are on the way; and to carry on a correspondence by mail in regard to financial settle- ment. So, even if it were possible to establish direct trade 1 See Discussion of Express and Parcel-Post Rates, pp.

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