Marketing Survey of New Haven Conducted for the Town And City Improvement Commi
Marketing Survey of New Haven Conducted for the Town And City Improvement Commi
L D H Louis Dwight Harvell Weld
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The retail stores which buy their butter direct from a creamery usually have their prints in wrappers bearing their own brands, although some of the highest quality butter in New Haven bears the name of the creamery which makes it. The opinion of the trade is that the amount of print butter has not increased relatively during the last three or four years, which is probably due to the higher price of butter during these years. RETAIL P^JCES Any study of retail marketing is incomplete without an ...analysis of retail prices, which shows comparative prices in different localities and the approxi- mate margin of profit taken by retail middlemen. In order to secure adequate data, retail prices of the best quality of butter and eggs were obtained from thirty stores in New Haven on the morning of March 2. These included representative stores in the principal sections of the city. TABLE No. I Retail Butter Prices in New Haven Print Tub Location Range Average Range Average City Point none 48 none 45 State St 40-50 46% 42-45 43-i Fair Haven 45~48 47 40-46 43^ Dixwell Ave 45~5 2 50 42-46 44 /^ West Chapel none 50 42-45 44 Miscellaneous 45-55 47/^2 41-48 44 Average 47.
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