Markets for the People the Consumers Part

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Their object in fixing the selling prices so as to bring in a sum beyond the probable total outlay for the stock (wholesale cost, interest, rent, taxes, light, heat, salaries, etc. ), is not the absurd one of trying to make profits from themselves, but simply to form a guaranty, as co-operators, against loss. The sales as made are but a division, in small lots, among common owners, of commodities previously bought in large lots through their working capital. The net balance over the original ou...tlay is but an excess from the advances in cash made by members when buying at retail. The only equitable method for dividing this excess is in proportion to the value of each co-operator's purchases. In other words, the co-operator's dividend evidently is but the comple- tion of a final return to him, first in goods and then in money, of the total of his successive payments.
The dividend, savings through co-operation, serves as an indication of the minimum profits the MARKETS FOR THE PEOPLE 133 individual dealer might have made from the co-op- erators on the same amount of purchases.


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