Massachusetts Cultural Agenda, Progress Report And Preliminary Findings

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* Encourage funders to underwrite transportation costs as part of program planning.
* Strategize and gain support from commercial cultural attractions (i.e. commercial theatre, music events, and others attractions) to increase access for all underserved populations.
- More - Progress Report - 18 1. The Task Force on Cultural Outreach Audience Development Issue: How can we Increase General Awareness and Cultural Attendance in Massachusetts.?
* Identify lead organization(s) to ensure high visibil
...ity for all efforts undertaken as a result of the Cultural Agenda process.
* Identify lead organization(s) to develop significant and ongoing market research, and make their findings available to Massachusetts non-profit cultural organizations.
* Create high-visibility role for culture in municipal, regional and state governments, i.e. naming of local cultural leaders to key committees, having a Poet at the Governor's inauguration, etc.
* Identify lead organization(s) to establish a marketing collaborations clearinghouse to help match potential marketing partners from all sectors.


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