Mastery of Speech, a Course in Eight Parts On General Speech, Business Talking And Public Speaking, What to Say And How to Say It Under All Conditions
Mastery of Speech, a Course in Eight Parts On General Speech, Business Talking And Public Speaking, What to Say And How to Say It Under All Conditions
Law, Frederick Houk, 1871-1957
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3. When you hear some popular speaker, notice if he uses epigrams. If he does, note down two or three of his best sayings. 4. Read some important speech of the day. Underline the epigrammatic sayings. Digitized by Google 60 ■ Book Three LESSON 57. How to Use Slogans in Speech KEY WORDS: USE PERSONAL SLOGANS IN DAILY SPEECH. In the middle ages the knights inscribed upon their shields mottoes such as the famous "Esperance" — "Hope" — of the house of Percy. Such mottoes, or battle cries, did much ...to increase the reputations of the ones who employed them. At the same time, they were influ- ences toward courage and perseverance. Our own "In God We Trust" and "E Pluribus Unum" are of similar nature. The business world has found it advantageous to use «imilar "battle cries" or slogans. The most noted just now is the familiar "Safety First," a slogan that has done much. in recent years to save life and limb. The United States, in selling Liberty Bonds, and in prosecuting the war, found it advantageous to publish, hundreds of brilliant slogans, the best of all, perhaps, being the famous "Do Your Bit." "Women and Children First" is a slogan of the seais that illustrates r^narkably well the value of such ex- pressions.
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