Michael O'leary (2007)
Michael O'leary
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In our eReader you can find the full English version of the book. Read Michael O'leary Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Michael O'leary
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Home Fires Burning At the start of 2003 O’Leary was poised to increase the tempo of Ryanair’s expansion with an opportunistic bid for a dying rival.
Rumours had been circulating for a number of months that Buzz, a low-cost offshoot of Dutch airline KLM, was in deep financial trouble and would be closed or sold by its parent. Gambling that consumers would be prepared to pay a little more for extra comfort, KLM had positioned Buzz well away from Ryanair’s low-cost, no-frills service. The strategy ...failed to understand the simple dynamics of the new market: price was paramount.
‘Buzz had additional services and better conditions for passengers who wanted to change seats,’ says KLM spokesman Bart Kotser. ‘They had inflight catering. They served both primary and secondary markets whereas Ryanair was only flying from secondary airports. Buzz was seen as the chic low-cost product, versus the non-chic from Ryanair.’ Big mistake.
Buzz had enjoyed some success in the French and Spanish markets, conveying the British middle classes to their holiday homes.
What to read after Michael O'leary?
You can find similar books in the "Read Also" column, or choose other free books by Alan Ruddock to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Home Fires Burning At the start of 2003 O’Leary was poised to increase the tempo of Ryanair’s expansion with an opportunistic bid for a dying rival.
Rumours had been circulating for a number of months that Buzz, a low-cost offshoot of Dutch airline KLM, was in deep financial trouble and would be closed or sold by its parent. Gambling that consumers would be prepared to pay a little more for extra comfort, KLM had positioned Buzz well away from Ryanair’s low-cost, no-frills service. The strategy ...failed to understand the simple dynamics of the new market: price was paramount.
‘Buzz had additional services and better conditions for passengers who wanted to change seats,’ says KLM spokesman Bart Kotser. ‘They had inflight catering. They served both primary and secondary markets whereas Ryanair was only flying from secondary airports. Buzz was seen as the chic low-cost product, versus the non-chic from Ryanair.’ Big mistake.
Buzz had enjoyed some success in the French and Spanish markets, conveying the British middle classes to their holiday homes.
What to read after Michael O'leary?
You can find similar books in the "Read Also" column, or choose other free books by Alan Ruddock to read onlineMoreLess
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