Minimum Quality Standards Fixed Costs And Competition
Minimum Quality Standards Fixed Costs And Competition
Uri Ronnen
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This assumption is relaxed in Section 4, where we also show that our analysis generalizes to markets with infinitely many potential entrants. The competition between the firms takes place in two stages. At each stage the firms make their decisions simultaneously. The first stage decisions become observable before the the second stage starts. In the first stage, each firm de- cides whether or not to enter the market and how much to invest in quality development. A firm can enter the market only ...if its quality exceeds the mini- mum quality standard, denoted by qmm- If both firms enter the market, price competition takes place in the second stage. If only one firm enters, it becomes a monopolist and sets its price accordingly. The two stage modeling captures the notion that a firm can change its prices almost instantaneously, whereas a change in the technology takes a nontrivial amount of time. Consumers are price and quality takers: given the firms" decisions, {(], p, ), = \:2 . Each consumer has to choose between purchasing one unit from firm I.
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