Model Relativism a Situational Approach to Model Building

Cover Model Relativism a Situational Approach to Model Building
Model Relativism a Situational Approach to Model Building
Gary L Lilien
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" Journals provide a playground for analytic muscle-flexing. Readings courses can be used to develop both quan- titative skills and appreciation and understanding of model building.
F. Builders generally have to "sell" their models at some time. Have FMB's in a marketing models course (say) "sell" their services to students involved in projects in a marketing management course. The results could be interesting and valuable (if frustrating) for both sides.
Clearly this list is incomplete and muc
...h is debatable. But explicit consideration of the MR approach should clarify and resolve many of the teach- ing issues that arise with respect to modelling.
V. The MR Recommendation: A Utility Theory for Models Let's develop at least an implicit utility theory for models. A model's use and acceptability have many dimensions and the weights (and interactions) of those dimensions are relative to the situation, the use and the user. Goodness of fit, predictive ability, parsimony are three such dimensions.


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