Modern Advertising
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In our eReader you can find the full English version of the book. Read Modern Advertising Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Modern Advertising
What reading level is Modern Advertising book?
To quickly assess the difficulty of the text, read a short excerpt:
These three publications have a united circulation of 1, 250, 000, and the aggregate cost per agate line in the three is $7.
A large portion of the circulation of these papers is still through the retail stores which are the agents of the patterns. As no store has an agency for more than one line of patterns, a list of 14, 000 different stores is represented. This has advertising value. Nearly all the goods advertised in these three maga- zines are sold in the stores which distribute them. The ...importance of this will be explained more fully in another chapter.
The size of page used by The Ladies' Home Jour- nal, 9^ X 14J, is a size that has become standard for women's publications. Several weeklies, such as the Youth's Companion, have the same size page. The Delineator has a page size of its own, three columns to the page, and smaller than that of The Ladies' Home Journal, being only 6J X 9J inches.
The magazines, in distinction from the woman's 76 MODERN ADVERTISING papers, have the regular magazine-sized page, the type page of which is 5J X 8 inches.
What to read after Modern Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Earnest Elmo Calkins to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
These three publications have a united circulation of 1, 250, 000, and the aggregate cost per agate line in the three is $7.
A large portion of the circulation of these papers is still through the retail stores which are the agents of the patterns. As no store has an agency for more than one line of patterns, a list of 14, 000 different stores is represented. This has advertising value. Nearly all the goods advertised in these three maga- zines are sold in the stores which distribute them. The ...importance of this will be explained more fully in another chapter.
The size of page used by The Ladies' Home Jour- nal, 9^ X 14J, is a size that has become standard for women's publications. Several weeklies, such as the Youth's Companion, have the same size page. The Delineator has a page size of its own, three columns to the page, and smaller than that of The Ladies' Home Journal, being only 6J X 9J inches.
The magazines, in distinction from the woman's 76 MODERN ADVERTISING papers, have the regular magazine-sized page, the type page of which is 5J X 8 inches.
What to read after Modern Advertising?
You can find similar books in the "Read Also" column, or choose other free books by Earnest Elmo Calkins to read onlineMoreLess
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