Modern Painting, Hardwood Finishing And Sign Writing

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But, good or bad, they appealed to the unread as well as to the educated and a servant girl told to go for something to the sign of the "Lion Head" or to the "Three Black Crows" had no need of being told the rest in order to know what place was meant.
Some of the greatest painters in all countries have been guilty of painting such signs as favors shown to some friendly "hosts" at taverns and elsewhere and such, no doubt, must have shown considerable talent in the execution.
But at the present t
...ime since everybody can, read, this fashion is obsolete at least in business houses, lo- cations of shops of all kinds of trades, professions or manufacturies. But there is still an enormous amount 360 Modern Painter's Cyclopedia of pictorial sign work done in what is known as "adver- tising* signs," much more in fact than at any other period of the world's existence.
The idea is as good now as in the older days, as peo- ple will read a well displayed advertisement to find out what the advertiser has to say about the picture on the sign which has riveted their attention, where, otherwise, without such aid on account of the multitude of such signs they would have passed it by unnoticed.


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