Modern Salesmanagement a Practical Handbook And Guide

Cover Modern Salesmanagement a Practical Handbook And Guide
Modern Salesmanagement a Practical Handbook And Guide
J George Justus George Frederick
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Not the tech- nique of organization, but the spirit of organization is im- portant.
This spirit of organization consists of an attitude of mind, which in a salesman is at its best when it is partly personal loyalty to the head of the house or to the sales- manager, and partly genuine enthusiasm and belief in the desirability of the merchandise and the correctness of the sales campaign plan. System, routine and mechanism of all sorts are valuable only to a certain degree which should be shrewdly
... sized up at the outset in relation to the plan and the personality of the salesmen.
Salesmen must never be regarded quite like the rest of the organization in respect to organization, because while all the other workers are dealing with physical things that can be touched and seen, the salesmen are dealing with the intangible, and are, in a sense, creators of something which did not before exist. They need to be regarded in the light of creators rather than as routine workers, and as creators they must be burdened with an absolute mini- mum of detail.


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