Morals in Modern Business, Addresses Delivered in the Page Lecture Series, 1908, Before the Senior Class of the Sheffield Scientific School, Yale University

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But the interesting question of literature being a trade is "another story," and possibly may be the subject of another essay; though one would hardly be required to justify the writer who has a trade, in illus- trating from it: for there he is surer than anywhere else of the first essential of good writing — knowing what he is writing about. The second illustration I want to make from my trade is in the fact that the country probably pays more for having its elementary school- books argued and... cajoled and bribed into use, than for the books themselves. Leaving the bribery out, the same is probably true of high-school books; and the increasing amount of interviewing, explanation, com- parison, and argument regarding college books, is rapidly making it true of them.
But excessive expenses in competition are worse than wasteful and demoralizing: they are aggressive, and provoke retaliations equally objectionable. The com- petition in economized production, faithful service, reasonable prices, and reasonable and truthful publicity, is simply incidental to each man's doing his best for himself; but beyond this point it begins to mean each man's doing his worst for his neighbor.


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