National Advertising Vs Prosperity a Study of the Economic Consequences of Nat

Cover National Advertising Vs Prosperity a Study of the Economic Consequences of Nat
National Advertising Vs Prosperity a Study of the Economic Consequences of Nat
Ralph Borsodi
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Merchandise made by manufacturers who sell to retailers direct, but not to consumers.
Merchandise made by manufacturers who sell in part through their own stores and in part through retailers to whom they sell direct.
Merchandise made by manufacturers who sell in part through their own stores ; in part through retailers to whom they sell direct, and in part through jobbers.
Merchandise made by manufacturers who sell to jobbers only.
These may all be manufacturers who place their own brands or l
...abels on their goods.
86 VERSUS PROSPERITY But other goods in the same line may not carry any manufacturer's brand. The merchandise may carry a jobber's brand.
The jobber may sell his brand in part through retail stores which he owns or controls, and in part through retailers to whom he merely sells.
Or he may sell his brand exclusively to retailers.
And in the same line, there will be found re- tailers mail order houses, department stores, chain stores with exclusive brands of their own which manufacturers make up especially for them.


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