New And Improved High Tech Products Speeding Producer Meet the Balking Consum

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New And Improved High Tech Products Speeding Producer Meet the Balking Consum
Anirudh S Dhebar
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[A reader in Dallas] ' Bulkeley, William M. "Software Users Are Beginning to Rebel Against the Steady Stream of Upgrades, " The Wall Street Journal, September 20, 1990, p. Bl. 2 Mills, Joshua. "Revving Up Computers With New CD Drives, " The New York Times, August 10, 1995, p. C2. wonders, is technology changing so fast that "the cart is going downhill faster than the horse?"3 While the case of computer hardware and software is the most compelling, the sense that "the cart may be going downhill ...faster than the horse" extends to other product categories as well, many but not all revolving around the increasingly ubiquitous microprocessor. The reader need not look far for a validation of this assertion. Take the telephone, the food processor, the camera, the home entertainment system, the office copier, or factory automation equipment. All durable goods, all used in a system environment, and all being continuously and significantly improved as rival designers try to outdo each other at putting microprocessors to greater and smarter use.

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