Notes On the Application of Attitude Measurement And Scaling Techniques in Marke
Notes On the Application of Attitude Measurement And Scaling Techniques in Marke
Alvin J Silk
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There were, for example, instances of families owning a combination of three appliances ddifferent from that represented in the top half of the table. In fact, the pattern of the 7 >. Jacob: Paroush, "The Order of Acquisition of Consumer Durables, Econometrics . Vol. 33, No. 1 (Jan. , 1965), pp. 225-235. top half of the table was established so as to make the number of dev- iations as small as possible. The presence of these deviations means we could not reproduce which appliances a family owne...d with complete accuracy knowing only how many appliances they owned in total — e. G. , not all families having three appliances own the exact same ones. The proportion of cases which are deviations (referred to as "errors" by Guttman) is one of the criteria used to evaluate how closely a set of items approximates a perfect unidimensional scale. As a measure of the extent to which this criteria is met, Guttman defines a quantity termed the"coef f icient of reproducibility" (1 - no. Of errors/no.
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