Object And History of the Bureau With Some Preliminary Figures On the Retailing
Object And History of the Bureau With Some Preliminary Figures On the Retailing
Harvard University Bureau of Business Research
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Imag- ine in the roughest kind of a way the millions of capital that could be released from investment in mer- chandise should the retailer increase his stock-turns but once. The bearing of this, furthermore, upon the de- mand for higher profit per pair, now rather prevalent, may also be seen. More stock-turns mean an increase in net profit without any raising of the price per pair. Annual Sales of Average Salesperson This figure has been obtained by dividing the annual net sales of a concern b...y the average number of regular salespeople, certain rough but fairly well-tested equiv- alents being adopted for the extra salespersons. The averages encountered to date range from sales of $5, 000 per salesperson per year to $16, 500, centering about $10, 000. It should be remembered that our data is still preponderantly from the large cities and very 13 likely raises this central average. In the cities under 50, 000 and in rural communities it is expected to run considerably less. The number of salespersons should form one of the first rough tests of the efficiency of a retail shoe concern, and in the large cities the above figure of $10, 000 annual sales per average salesperson will be found not far wrong, with possibly a reduction to $8, 000 for suburban stores.
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