The book Of All Things was written by author Robert C Benchley Here you can read free online of Of All Things book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Of All Things a good or bad book?
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. . " " Excuse me a moment, George, " says MacFurdle, who has absorbed some pointers on Distribution from a book entitled "The World Salesman, " "I don't think that it is so important to get after the psychology of the thing first as it is to outline thor- oughly the Theory of Zone Apportionment on which we are going to work. If we could make up a chart, [991 OF ALL THINGS! showing in red ink the types of retail-stores and in green ink the types of jobber establishments, in this district, then ...we could get at the window display from that angle and tackle the psychology later, if at all. Now, on such a chart I would try to show the zones of Purchasing Power, and from these could be deduced . . . " " Just a minute, Harry, " Inglesby interrupts, " let me butt in for half a second. That chart system is all very well when you are selling goods with which the public is already familiar through association with other brands, but with ours it is different. We have got to estimate the Consumer Demand first in terms of dollar-and-a-quarter units, and build our selling organization up around that.
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