Open Gates to Russia

Cover Open Gates to Russia
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The evi- dence, however, in the success of the Muir & Mer- rilees enterprise in Moscow is that Russians would take very rapidly to modernized department stores and would patronize them quite as readily if they had the possibility. In the reconstruction period there will be an opportunity for the opening of other i6j OPEN GATES TO RUSSIA large general department stores, of the type of the Moscow establishment, with branches in other towns. Such a demonstration of modem mer- chandizing methods, e...specially with the develop- ment of a mail-order branch, would be a distinctly new departure in Russia which should bring very wide response from the great population isolated from the adequate shopping facilities of a metropolis.
Russia also offers a tremendous field for an enter- prise like a chain of "five and ten copeck stores," dealing in small, inexpensive articles for all sorts of convenient household use.
In considering the question of commercial rela- tionships in Russia it is important to touch upon the various forms of agencies.


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