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This new technology saves paper and time for Lottery retailers by printing multiple plays on a single ticket. « Montana lottery t I Marketing The Marketing area of the Montana Lottery combines many varied functions, ranging from the design of games to the implementation of advertising campaigns and sales strategies. The allocation of marketing funds is made in such a way as to generate the highest possible return on investment. Following is an overview of some of the main Marketing responsibili...ties and projects for the year ahead. Research & Game Development - Before each game is introduced, it must first be successfully tested through focus group sessions around the state. The test sessions measure Montanans' reactions to the proposed game theme, play style, graphic presentation and prize levels. All Scratch game concepts are tested twice and refined according to input received. This process requires a lead time of many months before each new game is introduced. During the early part of 1993, a series of new concepts will be tested through focus groups sessions around the state.
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