Operation Shopping Centers Guidebook to Effective Management Promotion
Operation Shopping Centers Guidebook to Effective Management Promotion
Donald L Curtiss
The book Operation Shopping Centers Guidebook to Effective Management Promotion was written by author Donald L Curtiss Here you can read free online of Operation Shopping Centers Guidebook to Effective Management Promotion book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Operation Shopping Centers Guidebook to Effective Management Promotion a good or bad book?
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Just about everything that could be done, in staging his arrival . . . Has been done. We have seen Santa Claus arrive by helicopters, by fire engines, and in big, beautiful Cadillacs; all such staging can be made spectacular and wonderful for the kids. We have to admit, however, that having him arrive in a traditional sleigh pulled by reindeer, seems the most spectacular of all. Surprising as it may seem, there are numbers of sources to obtain reindeer for Christmas time, but it goes without sa...ying that bookings have to be made a year or more in advance. At Normandale Shopping Center in Montgomery, Alabama, they constructed "The World's Largest Santa Claus. " Covering a huge creature which had been fash- ioned over a frame of aluminum scaffolding with heavy chicken wire, they covered this entire area with home- made papier-mache. By spraying several coats of plas- tic over the papier-mache, it was entirely sealed from the elements. Then, they sprayed the figure with two coats of red enamel, and hand painted Santa's belt, collar, etc.
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