Optimal Competitive Marketing Behavior in Oligopoly
Optimal Competitive Marketing Behavior in Oligopoly
Jean Jacques Lambin
The book Optimal Competitive Marketing Behavior in Oligopoly was written by author Jean Jacques Lambin Here you can read free online of Optimal Competitive Marketing Behavior in Oligopoly book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Optimal Competitive Marketing Behavior in Oligopoly a good or bad book?
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100, 0003 • (0. 149 1 . 524, 0. 093 + r X 0. 147 1 + r - 0. 344 (1. 524) • (0. 093) To discount the flov; of returns produced by the advertising invest- ment various interest rates may be considered. Yield on shares in the same industry would give an idea of profit opportunities offernd to the firm by alternative investment decisions. However over the period studied, dividends were not high enough to compensate for the going down stocks so that yield on shares is not indicative cf the external ...investment opportunities. As a result we turn to tha interest borne by commercial bills over the same period. A 6. 5 '<. average="" rate="" was="" observed="" and="" the="" corresponding="" long-run="" optimal="" levgl="" of="" tht="" advertising="" expenditures="" amounts="" to="" s="$1," wm.="" h="" should="" be="" cor="" .="" p::rbd="" with="" firm="" b="" real="" al-="" though="" amount="" spent="" is="" we="" are="" once="" again="" indu-="" ced="" conclude="" that="" has="" een="" overspend="" i="" ng="" over="" period.="" a="" sensivity="" analysis="" long-r="" equilibrium="" level="" discount="" e="" rather="" insensitive="" r="" insert="" tablf="" ix="" about="" here="" conclusioi="">
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