Optimizing Consumer Advertising Intermediary Advertising And Markup in a Vertic
Optimizing Consumer Advertising Intermediary Advertising And Markup in a Vertic
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In our eReader you can find the full English version of the book. Read Optimizing Consumer Advertising Intermediary Advertising And Markup in a Vertic Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Optimizing Consumer Advertising Intermediary Advertising And Markup in a Vertic
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Then when producers set k, k, , and c' equal * * * to k_, k, , and c' respectively, the number of intermediaries when excess * profit is zero will equal w, .
6. Numerical Example In this section an example illustrating the sales maximization and profit maximization models developed in section (5) is studied. Fiacco and McCormick's SUMT program was used to solve the problems [10], Let ra = 10 n = 10 p = 10 ^1 = 5 t = 10 k = 2 k^=l k2 = l r = . 10 F^= 200 d = 2 e = .
e^= . 5 Q = 100 g = . 5 Sales... per link in the M - N type VMS is then a = Q/ran = 1 Cost of communication is kmn = 2 x 10 x 10 = 200 ' Cost of communication is also c-Q, so that cost of communication per unit is c- = kmn/Q = 200/100 = 2 - 20 - And profit for producers, tt, if they sell directly to consumers is ■jj = Q(p _ c^ _ C2) = 100(10 - 5 - 2) = 300 Now let us examine what would happen if an intermediary level, W, exists. The sales maximization problem as stated in (19) reduces to max 150W / (1 + . 5w) + 10 In Lsk^w/d + .
What to read after Optimizing Consumer Advertising Intermediary Advertising And Markup in a Vertic?
You can find similar books in the "Read Also" column, or choose other free books by Philippe Naert to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Then when producers set k, k, , and c' equal * * * to k_, k, , and c' respectively, the number of intermediaries when excess * profit is zero will equal w, .
6. Numerical Example In this section an example illustrating the sales maximization and profit maximization models developed in section (5) is studied. Fiacco and McCormick's SUMT program was used to solve the problems [10], Let ra = 10 n = 10 p = 10 ^1 = 5 t = 10 k = 2 k^=l k2 = l r = . 10 F^= 200 d = 2 e = .
e^= . 5 Q = 100 g = . 5 Sales... per link in the M - N type VMS is then a = Q/ran = 1 Cost of communication is kmn = 2 x 10 x 10 = 200 ' Cost of communication is also c-Q, so that cost of communication per unit is c- = kmn/Q = 200/100 = 2 - 20 - And profit for producers, tt, if they sell directly to consumers is ■jj = Q(p _ c^ _ C2) = 100(10 - 5 - 2) = 300 Now let us examine what would happen if an intermediary level, W, exists. The sales maximization problem as stated in (19) reduces to max 150W / (1 + . 5w) + 10 In Lsk^w/d + .
What to read after Optimizing Consumer Advertising Intermediary Advertising And Markup in a Vertic?
You can find similar books in the "Read Also" column, or choose other free books by Philippe Naert to read onlineMoreLess
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