Organization And Administration

Cover Organization And Administration
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What class of retail stores handle your com- modity?
Have you any retail stores of your own ? Yes or no.
How is unexpected competition anticipated?
As to Advertising: — Do you offer special inducements to inquirers? Yes or no.
What authority has the Advertising Manager?
To whom is he responsible?
Does the product make a human-interest appeal to the universal sentiment in any way? Yes or no.
Have you gained the public confidence? Yes or no.
Do you make a practice of exhibiting products? Yes or n
...o.
Do you circularize the trade for the benefit of your salesmen? Yes or no.
Is the advertising designed to get only direct and immediate returns? Yes or no.
Have you made claims in your advertising which you were unable to live up to? Yes or no.
Have you noted, thus far, any cumulative value in your advertising? Yes or no.
142 ORGANIZATION AND ADMINISTRATION What is your chief difficulty in getting the pub- lic interested?
How do you ascertain public opinion?
What is your chief selling point?


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