The book Our Masters Voice Advertising was written by author James Rorty Here you can read free online of Our Masters Voice Advertising book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Our Masters Voice Advertising a good or bad book?
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These subjects today share in basic importance with the news of Hollywood pictures and personalities. That made Photoplay outstanding as a medium for advertisers. ... Its readers are inspired by the editorial pages to buy the goods shown in its advertising pages. The editorial and advertising in- terests dovetail perfectly. Its fashion and beauty editors, all of whom have had training in actual merchandising, are recognized by the trades as experts. Such stores as Marshall Field & Company of Ch...icago use its fashion pages in their selections and merchandising, and credit Photoplay in their newspaper advertising, recognizing the combined style promotion power of the screen and the magazine. Thousands of beauty shops throughout the country receive and display its an- nouncements of new Hollywood coiffures and new beauty methods of the most beautiful stars. One somehow gets the impression that Mr. Quirk knows what the motion picture industry is all about and what it is for. This impression is confirmed when we note that Photo- play lists over 80 well-known manufacturers of drugs, cos- metics and fashion goods among its 1931-32 advertisers.
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