Outdoor Advertising the Modern Marketing Force a Manual for Business Men And O

Cover Outdoor Advertising the Modern Marketing Force a Manual for Business Men And O
Outdoor Advertising the Modern Marketing Force a Manual for Business Men And O
Outdoor Advertising Association of America
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Locations.
The 3-sheet Poster Panels are usually erected on side THE MODERN MARKETING FORCE 177 178 OUTDOOR ADVERTISING walls of stores at eye-level, and at points in shopping areas where pedestrian traffic is heaviest.
Function.
Three-sheet Posters have a distinct function, which is to supplement and reinforce the 24-sheet Poster medium and all other forms of advertising. Three-sheet service is avail- able in the important marketing and commercial centers throughout the country. It is designed
... to be particularly effective in reaching the buying public in the neighborhood shopping districts. The 3-sheet Poster is a secondary medium, whereas the 24-sheet Poster is beyond question a primary medium. Due to its size, the 24-sheet Poster has long approach value, its greater power being derived from the fact that it follows the traffic legend of a city or town, reaching very effectively both vehicular and heavy pedes- trian circulation on all primary arteries. The 3-sheet Poster is radically different.

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