Paul Masson Winery Operations And Management 1944 1988 Oral History Transcrip
Paul Masson Winery Operations And Management 1944 1988 Oral History Transcrip
Morris H Katz
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Bronfman had let word out that nobody was to queer his deal with Coca Cola, so nobody- -Paul Masson or anybody, even in New York- -could speak up against Seagrams consummating that deal. During the early period, when Seagrams was going to buy Coca Cola, they had given Seagrams basic information on their marketing and inventories and all. They admitted to having an excess inventory of some nine or ten million gallons of wine at this period in time. A week had gone by, when various people from Se...agrams finance department and some people from Vie-Del- -Mike Nury--some people from Paul Masson, my right-hand man- -went around to all the facilities to evaluate them for Seagrams and so forth. At week's end we had a meeting to discuss it all. Included in what they brought back were about four or five big black binders, which they had gotten, but nobody had looked at. They turned out to be all of the --they called themselves the Wine Spectrum at the time- -Wine Spectrum's grape purchase and bulk wine purchase contracts .
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