Personal Efficiency Applied Salesmanship And Sales Administration

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J. AREND, President THE DE LAVAL SEPARATOR COMPANY 165 Broadway, NEW YORK 110 Salesmanship Wlion you've selected the ads that seem to offer the posi- tions you are capable of filling, the next problem is how to answer them in a manner that insures an inter^dew.
Here's the thought in letter-writing to secure an inter- view: First, put yourself in the position of the man who is going to read your letter. AVhat does he want to know about you?
Then make your letter tell him.
Cut down— trim— make it
... brief without omitting any vital details.
Give yourself full face value but avoid overstatement. Promising the earth and delivering the moon may land an interview but it won't secure the job.
If possible, avoid the question of salary until you are face to face with your prospective employer.
Primarily he is interested in seeing the man who may fill the bill.
The salary question comes later.
He has a figure in mind he is willing to pay. It may be more than you expect to get. And if it's less, what you have to offer in a personal interview may make him raise his figure a little for the sake of getting the right man.


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