Personal Selling Decisions

Cover Personal Selling Decisions
Personal Selling Decisions
David Bruce Montgomery
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Therefore a one period cycle is specified.
If some accounts were to receive more than one call per period, the time between these calls would affect the best route.
Solving the traveling salesman problem is a difficult task. The problem could be solved by examining each route, but since there are (n-1) ! possible routes, this is usually impossible. Many management science techniques have 23 been indicated to solve the problem. The techniques of linear programming . 24, . . 25, . . . 26 ^ intege
...r programming, dynamic programming, heuristic programming, and 2 7 branch and bound techniques have been proposed. It is not within the scope of this book to discuss these techniques in detail. All of them are capable of yielding solutions to the problem. The choice between them depends on the size of the problem, the degree of approach to optimality desired, and the computation costs ^ The use of any of these techniques to solve the sales call scheduling problem is valid only if each customer is to be called upon once during the travel period.

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