Peter Haas a Life Oral History Transcript in His Own Words With Commentary

Cover Peter Haas a Life Oral History Transcript in His Own Words With Commentary
Peter Haas a Life Oral History Transcript in His Own Words With Commentary
Peter E Haas
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It was an inside back pocket. My doubts showed my limits as a merchandiser designer. It became quite popular. We called it Levi s Lighter Blues. It was more along the lines of a yachting pair of pants, a sailing pair of pants. It was also good for golf.
For a long time, women wore 501s, preferred them. Not all women can wear men s 501 jeans. But many try. Anyway, eventually we decided it was time to develop a women s line of goods.
We ve had sporadic attempts to have a number of our own stores.
... We haven t been very successful at the retail business. Don t ask my why. Mimi can never understand why we haven t done well at it. We never really devoted ourselves to it.
We do have a beautiful flagship store in San Francisco, in Union Square. You can hop into a tub and shrink the pants to fit you, right in the store. It s quite popular with the tourists here in the city. We partly opened the store because our relatives and shareholders were always asking, "Where should I get my Levi s?" In Europe, we re very successful in franchise stores carrying Levi s products only, and we have a number of stores in New York, for example, that have worked out pretty well.


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