Planned Industrial Publicity a Practical Guide for the Industrial Publicist

Cover Planned Industrial Publicity a Practical Guide for the Industrial Publicist
Planned Industrial Publicity a Practical Guide for the Industrial Publicist
George Black
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News stories of new plant facilities that offer more adequate, more convenient or more economical sources of materials or supplies qualify for mention in the editorial columns of Chemical Processing. News of new types of plants which have licked some phase of processing, or developed new processes, is also of practical help to readers.
9. Editorial personnel : Russell L. Putman, Publisher and Editorial Director John C. Vaaler, Editor Harry McCormack, Technical Editor 47 Joseph L. White, Managin
...g Editor Dana B. Berg, Editor M. Bruce Smith, Associate Editor With this information about each major publication, you are in the know when it comes to the preparation of articles or ma- terial for the editors. You can also compare the value of various magazines to see which of them should be given the nod on an article which might be suitable for three or four similarly slanted publications.
BUSINESS NEWS PUBLICATIONS The business magazine is basically a news publication aimed at the so-called professional level among business men and in- dustrialists.


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