Pre Test Market Models Validation And Managerial Implications

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Pre Test Market Models Validation And Managerial Implications
Glen L Urban
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20 0. 40 -0. 20 8. 00 - 4. 30 4. 20 3. 80 0. 10 6. 00 - 5. 00 4. 40 1. 60 0. 60 17. 00 21. 00 22. 00 -5. 00 -1. 00 7. 80 7. 90 7. 60 0. 20 0. 30 12. 10 10. 80 9. 70 2. 40 1. 10 5. 40 5. 80 5. 10 0. 30 0. 70 12. 20 12. 20 12. 50 -0. 30 -0. 30 13. 40 14. 50 17. 20 -3. 80 -2. 70 9. 30 10. 00 12. 50 -3. 20 -2. 50 1. 80 1. 80 1. 90 -0. 10 -0. 10 10. 90 10. 40 11. 50 -0. 60 -1. 10 9. 00 6. 70 8. 40 0. 60 -1. 70 9. 60 9. 30 8. 20 1. 40 1. 10 5. 60 5. 00 1. 50 4. 10 3. 50. 4. 90 2. 70 3. 80 1. 10 -1. 1...0 . 14. 40 15. 00 17. 00 -2. 60 -2. 00 7. 50 5. 50 7. 00 0. 50 -1. 50 0. 80 0. 30 0. 30 0. 50 0. 00 0. 43 0. 43 0. 20 0. 23 0. 23 0. 63 0. 66 0. 28 0. 35 0. 38 0. 25 0. 19 0. 13 0. 12 0. 06 AVERAGE 7. 77 7. 15 7. 16 0. 61 -0. 01 AVERAGE ABSOLUTE DEVIATION 1. 54 0. 83 STANDARD DEVIATION OF DIFFERENCES 1. 99 1. 12 Thble 2 EARLY VERSUS TOTAL SAMPLE RESULTS First Total Shares - Means 24 44 Initial 7. 9 7. 8 Adjusted 7. 5 7. 2 Actual 7. 3 7. 2 Deviation - Means Initial vs. Actual 0. 6 0. 6 A3 justed vs.

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