Principles of Accounting

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To all of these he then adds the per- centage of profit which he desires to realize, and such figures constitute his selling price. Cost necessarily precedes selling price. Hence it would seem illogical for a man to settle upon a selling price and then deduct the profit which he desires to make, in order to ascertain what his cost is to be.
The percentage of gross profit is undoubtedly a valuable means of presenting comprehensive information as to profits. A certain line of goods showing a gros
...s profit of 60 per cent, for the present year should, under precisely similar conditions, show the same percentage of gross profit during the next year. If the gross profit is different, then the cause must be sought in one of two places sales or cost. If the sales have increased during this period as compared with the next preceding, whereas the cost has remained practically the same, the cause of the in- crease in profits may be traced either to lower purchase prices or a greater number of completed sales without returns or allow- ances.

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