Principles of Advertising a Systematic Syllabus of the Fundamental Principles O
Principles of Advertising a Systematic Syllabus of the Fundamental Principles O
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In our eReader you can find the full English version of the book. Read Principles of Advertising a Systematic Syllabus of the Fundamental Principles O Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Principles of Advertising a Systematic Syllabus of the Fundamental Principles O
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To quickly assess the difficulty of the text, read a short excerpt:
, 22-29. French, A. And S. Of Ad. , 64-69. Lewis, Fin. Ad. , 121.
c. A beautiful advertisement holds the at- tention longer. In constructing attract- ARTISTIC ATTRACTIVENESS 33 ive advertisements the following points must be considered: ( 2. Form or proportion of ads.
French, A. And S. Of Ad. , 70-75.
a. Pleasing proportions and forms : 1). The "Golden Section" or "Golden Cut, " is a rectangle whose sides are as 1 :1. 62. It is considered the most pleasing proportion.
Scott, Psy. Of Ad. , 29-33....
2). The "Apparent Square" whose di- mensions are apparently 1 to 1, or mathematically the vertical is to the horizontal side as 1 is to 1. 03. See Scott, Psy. Of Ad. , 31.
3). The "Double Square, " whose sides are 1 to 2.
4). The circle.
5). The oval with proportions the same as the "Golden Section. " The short axis is to the onlg axis as 1 is to 1. 62.
b. Evidences for the preference of the ' ' Golden Cut ' ' as the most pleasing pro- portion.
1). Objects in general use, such as books, envelopes, cards, stationery, windows, doors, etc.
What to read after Principles of Advertising a Systematic Syllabus of the Fundamental Principles O?
You can find similar books in the "Read Also" column, or choose other free books by Starch, Daniel to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
, 22-29. French, A. And S. Of Ad. , 64-69. Lewis, Fin. Ad. , 121.
c. A beautiful advertisement holds the at- tention longer. In constructing attract- ARTISTIC ATTRACTIVENESS 33 ive advertisements the following points must be considered: ( 2. Form or proportion of ads.
French, A. And S. Of Ad. , 70-75.
a. Pleasing proportions and forms : 1). The "Golden Section" or "Golden Cut, " is a rectangle whose sides are as 1 :1. 62. It is considered the most pleasing proportion.
Scott, Psy. Of Ad. , 29-33....
2). The "Apparent Square" whose di- mensions are apparently 1 to 1, or mathematically the vertical is to the horizontal side as 1 is to 1. 03. See Scott, Psy. Of Ad. , 31.
3). The "Double Square, " whose sides are 1 to 2.
4). The circle.
5). The oval with proportions the same as the "Golden Section. " The short axis is to the onlg axis as 1 is to 1. 62.
b. Evidences for the preference of the ' ' Golden Cut ' ' as the most pleasing pro- portion.
1). Objects in general use, such as books, envelopes, cards, stationery, windows, doors, etc.
What to read after Principles of Advertising a Systematic Syllabus of the Fundamental Principles O?
You can find similar books in the "Read Also" column, or choose other free books by Starch, Daniel to read onlineMoreLess
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