Printing in Relation to Graphic Art

Cover Printing in Relation to Graphic Art
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Phi- listinism is not entirely evil, but the present is not a time of such slavish conformity as to clothe it with the appearance of a virtue. Pro- test is the instinctive spirit of today. In print- ing there is too much of it. We need more con- formity, if conformity be interpreted not to mean blind adherence to precedent but a large and active faith in the saving virtue of demon- strable principles.
Proportion, balance, in a limited sense com- position as understood in art, and optics must be
... considered in adjusting the format of a book.
The size and shape of the book must deter- mine the exact dimensions of the page and the margins. The leafofthe ordinary book which is generally approved is fifty per cent longer than it is wide. This proportion is often varied, and for difl^erent reasons, but it may be accepted as a standard.
The margins of a correctly printed book are not equal. The back margin is the narrowest, the top a little wider than the back, the front [44] still wider, and the bottom, or tail margin, the widest of all.


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