Proceedings of the ... Annual Convention of the Associated ..., volume 8
Proceedings of the ... Annual Convention of the Associated ..., volume 8
Associated Advertising Clubs of America. Convention
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It won't be long before that field will be entered by somebody who is willing to advertise and knows how to do it, and when the non- advertiser meets the advertiser, we all know what happens. . Generally the trade and technical papers represent the most highly specialized, intensive, direct, economical and profitable ad- vertising medium on earth. And don't keep that fact to yourself. The Chairman. The Chicago Trade Press Association has had some direct and specific experience in this matter of... advertising 817 Digitized by Google ASSOCIATED ADVERTISING CLUBS Trade Paper advertisings and I would like to have Mr. Shaw^ President of the Chicago Trade Press Association^ tell us some- thing about what is being done by that Association. Remarks of Mb. E. R. Shaw^ Chicago. What I have prepared to say is along the line of co-operative advertising of trade journal advertisings and in order to make some of the points more clear I want to talk some on the subject of what we have to advertise. The most potent factor in our industrial and commercial develop- ment during the past generation has been the trade paper.
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