Proceedings of the Annual Convention volume Yr1906
Proceedings of the Annual Convention volume Yr1906
Indiana Bankers Association
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Their strength in capital and resources will naturally give confidence to the peo- ple as to the safety of all such deposits. What we need is for the public generally to know and appreciate what we have to offer them in this line. This educational work, in every way the most important fea- ture of trust company publicity, is of common interest to all trust companies. All are interested in having the character and func- tions of trust companies and their value to the public, made clear to the pe...ople. Whatever is done by one trust company in this line is a benefit to all. This work ought to be done quite thoroughly. Each depart- ment should be treated in detail and its special value shown. The trust company is a many-sided institution and its benefits to the public are of many sorts, hence an infinite variety of writing may be done about its many features. And an infinite number of rea- sons may be given why it should be given the preference in all its many lines of business. Much of this educational work is being done by all trust com- panies, and the people are gradually coming to know something about them.
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