Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem
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In our eReader you can find the full English version of the book. Read Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem
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To quickly assess the difficulty of the text, read a short excerpt:
Take the name "President" as ap- plied to suspenders, and it is pretty nearly one hundred per cent, efficient. The name "Victor," which we find on typewriters and phonographs and a number of other American products is equally good.
There are, however, names, and any number of them, which are absolutely unfitted for one foreign field or another, and there are some which are unfitted for all.
I recall a case — as a matter of fact, it is not a matter of memory, because it is still in course of ope...ration— in which a very successful American house is spending quite a lot of money 417 Digitized by Microsoft® Seventh Session — Wednesday Afternoon trying to persuade the Spanish-American pubHc to ask for a certain brand of pills under the name "Williams." Anybody who knows Spanish knows that "Williams" is an impossible name for the Spanish palate. They cannot say it. When you ask a man to go into a drug store and say : "I don't want pink pills ; I want Dr. Williams' pink pills," you are asking him to do an impossible thing, under the circumstances I have mentioned, and you are wasting your money.
What to read after Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem?
You can find similar books in the "Read Also" column, or choose other free books by National Association of Manufacturers (U.S.) to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
Take the name "President" as ap- plied to suspenders, and it is pretty nearly one hundred per cent, efficient. The name "Victor," which we find on typewriters and phonographs and a number of other American products is equally good.
There are, however, names, and any number of them, which are absolutely unfitted for one foreign field or another, and there are some which are unfitted for all.
I recall a case — as a matter of fact, it is not a matter of memory, because it is still in course of ope...ration— in which a very successful American house is spending quite a lot of money 417 Digitized by Microsoft® Seventh Session — Wednesday Afternoon trying to persuade the Spanish-American pubHc to ask for a certain brand of pills under the name "Williams." Anybody who knows Spanish knows that "Williams" is an impossible name for the Spanish palate. They cannot say it. When you ask a man to go into a drug store and say : "I don't want pink pills ; I want Dr. Williams' pink pills," you are asking him to do an impossible thing, under the circumstances I have mentioned, and you are wasting your money.
What to read after Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem?
You can find similar books in the "Read Also" column, or choose other free books by National Association of Manufacturers (U.S.) to read onlineMoreLess
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