Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem

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The book Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem was written by author National Association of Manufacturers (U.S.) Here you can read free online of Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Proceedings of the International Trade Conference Held Under the Auspices of the National Association of Manufacturers of the United States of America, in Co-Operation With Banking And Transportation Interests of the United States, At New York City, Decem a good or bad book?

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Take the name "President" as ap- plied to suspenders, and it is pretty nearly one hundred per cent, efficient. The name "Victor," which we find on typewriters and phonographs and a number of other American products is equally good.
There are, however, names, and any number of them, which are absolutely unfitted for one foreign field or another, and there are some which are unfitted for all.
I recall a case — as a matter of fact, it is not a matter of memory, because it is still in course of ope...ration— in which a very successful American house is spending quite a lot of money 417 Digitized by Microsoft® Seventh Session — Wednesday Afternoon trying to persuade the Spanish-American pubHc to ask for a certain brand of pills under the name "Williams." Anybody who knows Spanish knows that "Williams" is an impossible name for the Spanish palate. They cannot say it. When you ask a man to go into a drug store and say : "I don't want pink pills ; I want Dr. Williams' pink pills," you are asking him to do an impossible thing, under the circumstances I have mentioned, and you are wasting your money.

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