Profitable Showmanship

Cover Profitable Showmanship
Profitable Showmanship
Kenneth M Kenneth Mackarness Goode
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Kaufman: "Advertisement right! There's an object lesson in a remark that somebody has just made 'advertisement. ' You bet. The minute you put a cast into your show you can't duck publicity; it comes at you on every hand; it goes into the newspapers; it comes into rooms like this. " 62 Carry Your Theater with You salesman to a promoter of Silex coffee machines. As the Silex Chef, he was able to get consumer attention for a product that might never have attained it alone.
At Erie, Pennsylvania, t
...he Trask store used college girls to demonstrate ranges, bake cakes, select bridal shower gifts all as a tie-up for Mother's Day. Sales soared.
In Columbus, Ohio, a restaurant ran a newspaper ad that reproduced a post card just received from a local citizen who was traveling in Europe. The card was to the effect that "The food on the lie de France' was good but no better than we get at your restaurant. " One of the best ways to use people is by means of testi- monials. Tried and tested and it always works.


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