Prospectus of a Fruit Distributing Company

Cover Prospectus of a Fruit Distributing Company
Prospectus of a Fruit Distributing Company
A Schilling And Company
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•For the Distributing Company would put itself on record in the most solemn manner that under no circumstances are their profits to exceed 2 per cent during the first 10 years and 1 per cent thereafter.
30 It would do the growers no good if we paid them more than the market price. \\'itliout something done to increase demand for our brand, our purchases from them would be very small — and our inflated price would be of little significance. Our business is to bring about better market prices — b
...y stimulating demand and systematizing distribution. Any other way of increasing the growers' revenue would be mere charity. ' The price we pay the grower, therefore, is not 40 per cent (4c) — but the market price, whatever it is.
And what becomes of the excess obtained? This excess has a two-fold purpose : (A) — It is a fund for promotive purposes. (B) — It serves to equalize uncertain or fluctuating factors.
31 Speculative figures? Yes, — who guaran- tees us, that with the growers' price assumed as, say 3c per pound, the average price of prunes during the season will not jump to 43/2C or 5c per pound?


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