The book Psychology And Social Sanity was written by author Münsterberg, Hugo, 1863-1916 Here you can read free online of Psychology And Social Sanity book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Psychology And Social Sanity a good or bad book?
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Yet even a score of suchrules would not remove the scheme of advertising from the commonplacesof the trade. They still would not show any trace of the fact that themethods of exact measurement and of laboratory research can be appliedto such problems of human society. Advertising is an appeal to the attention, to the memory, to thefeeling, to the impulses of the reader. Every printed line ofadvertisement is thus a lever which is constructed to put some mentalmechanism in motion. The science of ...the mental machinery ispsychology, which works on principles with the exact methods of theexperiment. It seems unprogressive, indeed, if just this one industryneglects the help which experimental science may furnish. A few slightbeginnings, to be sure, have been made, but not by the men of affairs, whose practical interests are involved. They have been made bypsychologists who in these days of carrying psychology into practicallife have pushed the laboratory method into the field of advertising.
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