The book Psychology for Business Efficiency was written by author Eastman, George R Here you can read free online of Psychology for Business Efficiency book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Psychology for Business Efficiency a good or bad book?
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A greater part of it comes from diverting the attention from significant or essential things, and centering it by suggestion on features which do not reveal the true explanation. The magician also creates a state of expectant atten- tion. By carefully planned and skillfully employed sug- gestions, he works the spectator up into a sympathetic EXPECTANT ATTENTION 81 state of mind. He leads the onlooker to expect vividly that the result he proposes to attain will be secured by the means or process... he pretends to use. Criticism has been forestalled by predisposing to belief that the result will come in the way and form specified by the wonder worker. This belief fills the mind of the onlooker so fully that he sees what he strongly believes he will see. A preconception of the intellectual sort will warp ob- servation and judgment. A practiced reader does not readily see misprints. He overlooks them easily, even when looking for them. One standing on a crowded street looking for a friend to come along, may believe he sees him many times before he really appears.
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