Purity And Adulteration in Native Wines Address

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Purity And Adulteration in Native Wines Address
Percy T Morgan
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The greatest sufferer from spurious or adulterated wines must 13 necessarily be the wine producing center the most remote from the great consuming markets, for freight on the wine and the extra cost of cooper- age may almost equal the cost of growing the grapes. When stretching or adulteration is practiced near the centers of consumption such so- called wines can be, and often are, offered at prices which make it im- possible for the distant grower to profitably compete.
The curse of the wine b
...usiness to-day, in common perhaps with other industries, is the cry for cheapness. The trade seldom asks, How good is your article, but How cheap is itf The cheapest wine cannot be really good, for the costs of properly maturing and handling are great and inexorable. Immature wines, and so-called wines which have only a sort of relationship to the grape product, make fierce competition for the honestly matured and wholesome article.
Handlers who wish nothing but the best and to their credit be it said there are many such get disheartened when they see their neigh- bors taking advantage of an undiscriminating and trusting public, and waxing rich selling wines at prices which spell penury for the more con- scientious dealers.


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