Rabbits And Dollars; the book That Teaches Coined Rabbitology ..

Cover Rabbits And Dollars; the book That Teaches Coined Rabbitology ..
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To quickly assess the difficulty of the text, read a short excerpt:

But it should be borne in mind that simplicity is the keynote of all the best advertising, that "he who runs may read." Use the big ads as a model for your smaller ads, only to the extent that they fit your case. In other words, absorb the idea and adapt it to your needs. More particularly, however, pay close atten- tion to the advertising of the men who are doing the best in your line, small stock raising.
Emphasize some one feature of your ad with considerable regu- larity, until you find som
...e other feature that will do better.
To give one example, note the difference in the writing of the following ad : Belgian Hares- For fine stock, go to the John Brown Rabbitry, Brownville.
This does not impress you' much, and would not be noticed, if you were not already reading this page. Now see this one, which would cost but very little more and do many times the work: 48 RABBITS AND DOLLARS BELGIAN HARES For FINE Stock Go to the JOHN BROWN RABBITRY Brownville, Colo.
How much more quickly that took your eye, and we believe you will have noticed that ad before you started to read the page it is printed on.


What to read after Rabbits And Dollars; the book That Teaches Coined Rabbitology ..?
You can find similar books in the "Read Also" column, or choose other free books by Outdoor Enterprise Publishing Co., Kansas City, Mo. [from Old Catalog] to read online
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