Radio As An Advertising Medium

Cover Radio As An Advertising Medium
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Here, often because of the sound-effect tech- nique, the audience never have the same reactions as the listeners. When a highly dramatic moment in the show is interrupted by the sound engineer tiptoeing to the microphone with his some- times ludicrous-looking sound contraptions, it often has brought an audible audience laugh sometimes loud enough to go over the microphone and ruin a highly dramatic sequence for the distant listener.
Where the stars are entirely radio trained, a studio audience
...is a hinderance, for this type of actor has never learned well to "play to his visible audience. " He has his entire heart and soul on the vaster audience, the listeners at home before their radios. The author has in mind a radio singer trained entirely to radio who appeared a few years ago in a sponsored radio show with a studio audience. The actor sang too low for the audience, he ignored them, he almost caressed the microphone for his love songs. The studio audience voted him a failure, even tittered at some of his gestures.

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Radio As An Advertising Medium
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