The book Radio As An Advertising Medium was written by author Warren B Dygert Here you can read free online of Radio As An Advertising Medium book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Radio As An Advertising Medium a good or bad book?
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Here, often because of the sound-effect tech- nique, the audience never have the same reactions as the listeners. When a highly dramatic moment in the show is interrupted by the sound engineer tiptoeing to the microphone with his some- times ludicrous-looking sound contraptions, it often has brought an audible audience laugh sometimes loud enough to go over the microphone and ruin a highly dramatic sequence for the distant listener. Where the stars are entirely radio trained, a studio audience ...is a hinderance, for this type of actor has never learned well to "play to his visible audience. " He has his entire heart and soul on the vaster audience, the listeners at home before their radios. The author has in mind a radio singer trained entirely to radio who appeared a few years ago in a sponsored radio show with a studio audience. The actor sang too low for the audience, he ignored them, he almost caressed the microphone for his love songs. The studio audience voted him a failure, even tittered at some of his gestures.
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