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EDWARDS, Director, Administration Data Systems, New York Central System, New York AFTERNOON SESSION b. The Computer as a Tool of Research DR. H. N. LADEN, Director of Research Serv- ices, C&O-B&O Railroad, Baltimore c. Computers and Management R. P. do CAMARA, Vice President - Informa- tion and Control Systems, Illinois Central Railroad, Chicago Wednesday, January 10, 1968 III. The Challenge to Marketing MORNING SESSION 1. Organization of Marketing for Profitable Growth JOSEPH M. OSTROW, Assist...ant Vice President- Market Planning and Research, New York Central System, New York 2. Pricing the Product J. W. INGRAM, Asst. Vice President-Marketing Research, Illinois Central Railroad, Chicago R. H. STEIN ER, General Manager of Pricing, New York Central System, New York AFTERNOON SESSION 3. Researching the Market JOHN A. GRYGIEL, Manager, Market Research, Atchison, Topeka & Santa Fe Railway, Chicago 4. Profit Responsibility vs. Service Performance WALTER H. CRAMER, JR., Director of Traffic, St.
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