Research On Strategic Groups Progress And Prognosis
Research On Strategic Groups Progress And Prognosis
Thomas Howard
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An important referent for this stream of research is whether the groups make sense to the managers competing in that industry, or more generally, the product-market arena. It could well be that an insignificant set of strategic variables have been used to develop groups — which may not be insightful for managers. This requires two specific actions. One is to corroborate the results obtained in studies following Type II and Type IV approaches with managerial judgements and perceptions regarding ...their relevance and use. Specifically, it should be recognized that studies in these two cells should attempt to "validate" their grouping structure with external sources such as managerial perceptions. In the absence of such validation attempts, the richness of the results is seriously eroded. The other action calls for using managerial perceptions as the input data for developing groups. A promising data-analytic approach would be to use multidimensional scaling techniques to develop groups on the basis of similarities of strategies along a set of underlying dimensions (see Kelly, 1955; Porac et.
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