Response Set And the Measurement of Self Designated Opinion Leadership
Response Set And the Measurement of Self Designated Opinion Leadership
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In our eReader you can find the full English version of the book. Read Response Set And the Measurement of Self Designated Opinion Leadership Online - link to read the book on full screen. Our eReader also allows you to upload and read Pdf, Txt, ePub and fb2 books. In the Mini eReder on the page below you can quickly view all pages of the book - Read Book Response Set And the Measurement of Self Designated Opinion Leadership
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To quickly assess the difficulty of the text, read a short excerpt:
160.
For the furniture scale correlation the sample size w«» 126 and for the cooking scale coefficient it was 107.
-18- they were related to yeasaying-naysaying, but not in the anticipated or usual fashion. In the case of the furniture scale, naysayers were more likely to respond to all six items than yeasayers. This is the exact opposite of what one would predict based upon the notion that yeasayers respond impulsively while naysayers are characterized by delay, reluctance and inhibition of re...ponses. The author has not been able to account for what appears to be a puzzling reversal.
The relationship between responses to each of the individual items in the furniture and cooking scales and the ARS total scores were also analyzed. The sample was divided into four groups according to the quartlle values of the ARS total scores. Cross-tabulating these categories with the dichotomous responses to each item yielded the twelve 4x2 contingency tables summarized in Table 3.
INSERT TABLE 3 HERE The nature of these relationships found in these tables may be more clearly seen in Figure 1 where the percentage of persons in the four yeasaying-naysaying groups who endorsed the opinion leader' response has been plotted for each of the items.
What to read after Response Set And the Measurement of Self Designated Opinion Leadership?
You can find similar books in the "Read Also" column, or choose other free books by Alvin J Silk to read onlineMoreLess
To quickly assess the difficulty of the text, read a short excerpt:
160.
For the furniture scale correlation the sample size w«» 126 and for the cooking scale coefficient it was 107.
-18- they were related to yeasaying-naysaying, but not in the anticipated or usual fashion. In the case of the furniture scale, naysayers were more likely to respond to all six items than yeasayers. This is the exact opposite of what one would predict based upon the notion that yeasayers respond impulsively while naysayers are characterized by delay, reluctance and inhibition of re...ponses. The author has not been able to account for what appears to be a puzzling reversal.
The relationship between responses to each of the individual items in the furniture and cooking scales and the ARS total scores were also analyzed. The sample was divided into four groups according to the quartlle values of the ARS total scores. Cross-tabulating these categories with the dichotomous responses to each item yielded the twelve 4x2 contingency tables summarized in Table 3.
INSERT TABLE 3 HERE The nature of these relationships found in these tables may be more clearly seen in Figure 1 where the percentage of persons in the four yeasaying-naysaying groups who endorsed the opinion leader' response has been plotted for each of the items.
What to read after Response Set And the Measurement of Self Designated Opinion Leadership?
You can find similar books in the "Read Also" column, or choose other free books by Alvin J Silk to read onlineMoreLess
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