The book Retail Selling And Store Management was written by author Paul H Paul Henry Nystrom Here you can read free online of Retail Selling And Store Management book, rate and share your impressions in comments. If you don't know what to write, just answer the question: Why is Retail Selling And Store Management a good or bad book?
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The salesman should never lose his temper. Even when treated shabbily, he should remember that he is a gentleman and that he represents a respectable house that wants him to be a gentleman. Let the customer see that the salesman cannot be aggravated or irritated, and in most cases his appreciation of the salesman will rise. Leave customers with friendly feeling. When leaving a customer, whether she has purchased or not, make sure that the spirit of the occasion is not such that she will not wan...t to see you again. Business is impersonal, but busi- ness relations are extremely personal. The most successful salesmen are those who draw the good will not only of their customers, but also of those who do not buy. Sometime or other the latter may buy. The store is not a loitering place. The store is not a 104 PROBLEMS IN RETAIL SALESMANSHIP loitering place for people who have nothing to do. The trade of many stores is ruined because these places be- come loafing places for idlers whose greatest delight is to chew or smoke tobacco, tell stories, and spread gossip.
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